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Privacy Policy

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Privacy Policy

Studio FRHM BV respects your privacy and is committed to protecting your personal data. This Privacy Policy explains what data we collect when you visit frhm.be, how we use it, and what rights you have under the General Data Protection Regulation (GDPR).

1. Data Controller

The data controller responsible for your personal data is:

Studio FRHM BV

Kaphaanlei 102, 2640 Mortsel, Belgium

VAT: BE1025661568

Email: studio@frhm.be

2. What Data We Collect

We collect only the data necessary to operate this Website and respond to enquiries.

Contact form data — when you reach out via our contact form, we collect:

  • Your name

  • Your email address

  • The content of your message

Usage data — we collect anonymised information about how visitors use our Website through analytics tools (see Section 4). This may include pages visited, time spent on the site, browser type, and approximate location (country/city level). This data is not linked to your identity.

3. Legal Basis for Processing

We process your personal data on the following legal bases:

  • Legitimate interest (Article 6(1)(f) GDPR) — to respond to your contact form enquiry and to understand how our Website is used

  • Consent (Article 6(1)(a) GDPR) — for analytics cookies, where you have given your explicit consent via our cookie banner

4. Third-Party Tools & Data Processors

We use the following third-party services that may process personal or usage data on our behalf:

Google Analytics 4 (GA4) & Google Tag Manager (GTM)

Provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. GA4 collects anonymised usage data about your visit. Google Tag Manager manages the deployment of analytics scripts. Both tools are only activated after you consent via our cookie banner. Google acts as a data processor under a Data Processing Agreement. Data may be transferred to Google servers outside the EEA; Google relies on Standard Contractual Clauses for such transfers. Privacy policy: policies.google.com/privacy

Framer Analytics

Our Website is built and hosted on Framer (Framer B.V., Overtoom 519H, Amsterdam, Netherlands). Framer may collect basic technical usage data (e.g. page views) to support website performance. For more information, see Framer's privacy policy at framer.com/privacy.

5. Cookies

Our Website uses cookies. A cookie is a small text file stored on your device when you visit a website.

We use the following types of cookies:

  • Strictly necessary cookies — required for the Website to function. These do not require consent.

  • Analytics cookies (GA4/GTM) — used to understand how visitors interact with our Website. These are only set after you give consent via our cookie banner.

You can withdraw your consent at any time by adjusting your browser settings or by clearing your cookies. Note that disabling analytics cookies will not affect your ability to use the Website.

6. How We Use Your Data

We use the data we collect to:

  • Respond to your contact form enquiries

  • Understand how our Website is used, so we can improve it

  • Ensure the technical operation and security of the Website

We do not sell, rent, or share your personal data with third parties for marketing purposes. We do not use your data for automated decision-making or profiling.

7. Data Retention

Contact form messages are retained for as long as reasonably necessary to respond to your enquiry and for up to 24 months thereafter, unless a longer retention period is required by law.

Analytics data is retained in accordance with Google's default retention settings (typically 14 months for event data in GA4).

8. Your Rights Under GDPR

As a data subject, you have the following rights:

  • Right of access — you may request a copy of the personal data we hold about you

  • Right to rectification — you may request that inaccurate data be corrected

  • Right to erasure — you may request deletion of your personal data ('right to be forgotten')

  • Right to restriction — you may request that we restrict processing of your data

  • Right to data portability — you may request your data in a structured, machine-readable format

  • Right to object — you may object to processing based on legitimate interest

  • Right to withdraw consent — where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing

To exercise any of these rights, contact us at studio@frhm.be. We will respond within 30 days. If you believe your rights have been violated, you also have the right to lodge a complaint with the Belgian Data Protection Authority (GBA / APD): www.gegevensbeschermingsautoriteit.be

9. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our Website is served over HTTPS, and access to collected data is restricted to authorised personnel only.

10. International Data Transfers

Some of our third-party service providers (notably Google) may process your data outside the European Economic Area (EEA). Where this occurs, appropriate safeguards are in place — including Standard Contractual Clauses approved by the European Commission — to ensure your data is protected to an equivalent standard.

11. Children's Privacy

This Website is not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has submitted personal data via our Website, please contact us at studio@frhm.be and we will promptly delete it.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated policy will be posted on this page with a revised date. We encourage you to review this policy periodically.

13. Contact

For any questions, requests, or concerns relating to this Privacy Policy or our data practices, please contact:

Studio FRHM BV — studio@frhm.be

Kaphaanlei 102, 2640 Mortsel, Belgium