We work with brands and agencies who need a senior creative partner. Not just someone to execute a brief, but someone to make it better.

Dave Lesy & Joachim Wasteels posing at the FRHM office.

01

Who we are

Studio FRHM is an Antwerp-based studio founded by Dave Lesy (Creative Director) and Joachim Wasteels (Senior Art Director). Combining over 30 years of agency experience, we've seen the whole process from every angle. We work small by choice. You get direct access to the people actually doing the work. Not an account manager relaying messages. It moves faster, the feedback is sharper, and the output is better for it.

01

Who we are

Studio FRHM is an Antwerp-based studio founded by Dave Lesy (Creative Director) and Joachim Wasteels (Senior Art Director). Combining over 30 years of agency experience, we've seen the whole process from every angle. We work small by choice. You get direct access to the people actually doing the work. Not an account manager relaying messages. It moves faster, the feedback is sharper, and the output is better for it.

01

Who we are

Studio FRHM is an Antwerp-based studio founded by Dave Lesy (Creative Director) and Joachim Wasteels (Senior Art Director). Combining over 30 years of agency experience, we've seen the whole process from every angle. We work small by choice. You get direct access to the people actually doing the work. Not an account manager relaying messages. It moves faster, the feedback is sharper, and the output is better for it.

02

What we do

We blend strategy, aesthetics and technology into powerful visuals that make complex ideas instantly clear.

02

What we do

We blend strategy, aesthetics and technology into powerful visuals that make complex ideas instantly clear.

02

What we do

We blend strategy, aesthetics and technology into powerful visuals that make complex ideas instantly clear.

03

How we work

This is how every FRHM project is built. Four principles that shape every decision, from the first concept to the final frame.

03

How we work

This is how every FRHM project is built. Four principles that shape every decision, from the first concept to the final frame.

03

How we work

This is how every FRHM project is built. Four principles that shape every decision, from the first concept to the final frame.

Designer table top, showing the creation process of the holoride branding

Concept-first
We start from the idea and story, not from the tool.

Designer table top, showing the creation process of the holoride branding

Concept-first
We start from the idea and story, not from the tool.

Holoride cyclist wearing a holoride helmet and branded jersey on a dark grey studio backdrop.

CGI & AI as creative tools
Used to explore and elevate, never to cut corners.

Holoride cyclist wearing a holoride helmet and branded jersey on a dark grey studio backdrop.

CGI & AI as creative tools
Used to explore and elevate, never to cut corners.

Holoride helmet detail

Craftsmanship in every detail
From light and texture to composition and grading.

Holoride helmet detail

Craftsmanship in every detail
From light and texture to composition and grading.

Holoride helmet detail

Lean, high-trust collaboration
Direct access to the senior team, fast loops, clear ownership, no surprises.

Holoride helmet detail

Lean, high-trust collaboration
Direct access to the senior team, fast loops, clear ownership, no surprises.

04

Who we 
work with

We work with people who know what they want but need someone who can push it further.

04

Who we 
work with

We work with people who know what they want but need someone who can push it further.

04

Who we 
work with

We work with people who know what they want but need someone who can push it further.

INNOVATION-LED BRANDS

You have a product to launch and a marketing team whose ambitions are bigger than its production capacity. We build the launch film, the campaign imagery and the brand system — directly with you, no agency in between.

CREATIVE AND DIGITAL AGENCIES

Need a senior production partner who takes a brief from concept to delivery without needing hand-holding? That's us.

STRATEGY AND DESIGN TEAMS

We think visually from the first conversation, not just once the strategy is signed off. Senior-level execution with a point of view.

selected work

HOLORIDE - Outsmart risk. Rule greatness.

  • Product design

  • Branding

  • CGI

HOLORIDE - Outsmart risk. Rule greatness.

  • Product design

  • Branding

  • CGI

META — Connect '25 Motion design

  • Motion design

  • CGI

  • Direction

META — Connect '25 Motion design

  • Motion design

  • CGI

  • Direction

works image

RAYCHEM - Heat tracing to protect people, processes and infrastructure.

  • Branding

  • CGI

  • Direction

works image

RAYCHEM - Heat tracing to protect people, processes and infrastructure.

  • Branding

  • CGI

  • Direction

HOLORIDE - Outsmart risk. Rule greatness.

  • Product design

  • Branding

  • CGI

META — Connect '25 Motion design

  • Motion design

  • CGI

  • Direction

works image

RAYCHEM - Heat tracing to protect people, processes and infrastructure.

  • Branding

  • CGI

  • Direction