HOLORIDE - Outsmart risk. Rule greatness.
Client
Self-initiated
Agency
FRHM
Services
Product design
Branding
CGI
Year
Concept developed 2025
HOLORIDE - Outsmart risk. Rule greatness.
Client
Self-initiated
Agency
FRHM
Services
Product design
Branding
CGI
Year
Concept developed 2025
HOLORIDE - Outsmart risk. Rule greatness.
Client
Self-initiated
Agency
FRHM
Services
Product design
Branding
CGI
Year
Concept developed 2025
Holoride is a self-initiated concept project — a smart racing helmet with integrated AR glasses, designed by FRHM as an exploration of how product design, CGI, and AI imagery can build a complete brand world from a single idea.
Holoride is a smart racing helmet with integrated AR glasses, built for professional cycling. The idea: give riders and their teams real-time data so they can read a race, not just react to it.
We took it from concept to a complete brand world. Research, product design, 3D prototyping, identity and visuals.
Holoride is a self-initiated concept project — a smart racing helmet with integrated AR glasses, designed by FRHM as an exploration of how product design, CGI, and AI imagery can build a complete brand world from a single idea.
Holoride is a smart racing helmet with integrated AR glasses, built for professional cycling. The idea: give riders and their teams real-time data so they can read a race, not just react to it.
We took it from concept to a complete brand world. Research, product design, 3D prototyping, identity and visuals.
Holoride is a self-initiated concept project — a smart racing helmet with integrated AR glasses, designed by FRHM as an exploration of how product design, CGI, and AI imagery can build a complete brand world from a single idea.
Holoride is a smart racing helmet with integrated AR glasses, built for professional cycling. The idea: give riders and their teams real-time data so they can read a race, not just react to it.
We took it from concept to a complete brand world. Research, product design, 3D prototyping, identity and visuals.
product design
We started with research. Pro cycling has specific demands: aerodynamics, weight, safety regulations, AR integration. We mapped the constraints before settling on a single direction.
From there, AI-assisted moodboarding helped us explore concepts quickly before moving into high-fidelity 3D. Every part of the helmet and smart glasses was designed to work together, functionally and visually.
We started with research. Pro cycling has specific demands: aerodynamics, weight, safety regulations, AR integration. We mapped the constraints before settling on a single direction.
From there, AI-assisted moodboarding helped us explore concepts quickly before moving into high-fidelity 3D. Every part of the helmet and smart glasses was designed to work together, functionally and visually.
We started with research. Pro cycling has specific demands: aerodynamics, weight, safety regulations, AR integration. We mapped the constraints before settling on a single direction.
From there, AI-assisted moodboarding helped us explore concepts quickly before moving into high-fidelity 3D. Every part of the helmet and smart glasses was designed to work together, functionally and visually.
Product visualisation
With the design locked, we built the visual language. Hyper-realistic CGI that puts the helmet in context, using light, material and surface detail to make the technology feel tangible.
With the design locked, we built the visual language. Hyper-realistic CGI that puts the helmet in context, using light, material and surface detail to make the technology feel tangible.
With the design locked, we built the visual language. Hyper-realistic CGI that puts the helmet in context, using light, material and surface detail to make the technology feel tangible.
branding
The brand is built around clarity and precision. Name, identity, typography: all of it reflects a product designed for people who make decisions at speed. Confident without being loud.
The brand is built around clarity and precision. Name, identity, typography: all of it reflects a product designed for people who make decisions at speed. Confident without being loud.
The brand is built around clarity and precision. Name, identity, typography: all of it reflects a product designed for people who make decisions at speed. Confident without being loud.
photography
To show the helmet in use, we combined AI-generated cycling scenes with CGI product renders. The goal was something that felt like real race photography: dramatic, specific, honest.
To show the helmet in use, we combined AI-generated cycling scenes with CGI product renders. The goal was something that felt like real race photography: dramatic, specific, honest.
To show the helmet in use, we combined AI-generated cycling scenes with CGI product renders. The goal was something that felt like real race photography: dramatic, specific, honest.
More work
