We are a senior creative partner for brands and agencies. Not someone who just executes the brief, but someone to make it better.

We are a senior creative partner for brands and agencies. Not someone who just executes the brief, but someone to make it better.

We are a senior creative partner for brands and agencies. Not someone who just executes the brief, but someone to make it better.

==Studio FRHM== crafts launch films, product CGI, motion and brand identities. For products and ideas that are hard to shoot and easy to underestimate. We are an Antwerp-based creative studio founded in 2025 by Dave Lesy and Joachim Wasteels. Two creatives with over 20 years of combined experience.

what we do

01

VISUAL BRANDING & IDENTITY

A logo isn't a brand. A color isn't either. We build the full visual system, the language a brand speaks across every touchpoint, from first pitch deck to 10th campaign. Built to hold up. Built to grow.

Holoride branding, cyclist wearing holoride helmet and branded jersey

02

ART & CREATIVE DIRECTION

We act as a creative extension of your team. We provide art and creative direction from concept to execution, elevating the production value of your campaigns, pitches, and branding work.

03

HIGH-FIDELITY CGI & MOTION

We build images in 3D that don't look like 3D. Hyper-real product renders, architectural visuals, brand films, made with obsessive attention to light, texture and composition. The kind that makes people stop and look twice.

04

AI GENERATED (MOVING) IMAGERY

We use AI as a proper creative tool, not a shortcut. For exploring directions quickly, generating imagery that couldn't be photographed, or moving a tight brief forward without sacrificing quality.

05

PHOTOGRAPHY & VIDEO PRODUCTION

When you do need to shoot it, we handle the whole thing. Pre-production to final grade. We've been on enough sets to know what goes wrong — so it usually doesn't.

01

VISUAL BRANDING & IDENTITY

A logo isn't a brand. A color isn't either. We build the full visual system, the language a brand speaks across every touchpoint, from first pitch deck to 10th campaign. Built to hold up. Built to grow.

Holoride branding, cyclist wearing holoride helmet and branded jersey

02

ART & CREATIVE DIRECTION

We act as a creative extension of your team. We provide art and creative direction from concept to execution, elevating the production value of your campaigns, pitches, and branding work.

03

HIGH-FIDELITY CGI & MOTION

We build images in 3D that don't look like 3D. Hyper-real product renders, architectural visuals, brand films, made with obsessive attention to light, texture and composition. The kind that makes people stop and look twice.

04

AI GENERATED (MOVING) IMAGERY

We use AI as a proper creative tool, not a shortcut. For exploring directions quickly, generating imagery that couldn't be photographed, or moving a tight brief forward without sacrificing quality.

05

PHOTOGRAPHY & VIDEO PRODUCTION

When you do need to shoot it, we handle the whole thing. Pre-production to final grade. We've been on enough sets to know what goes wrong — so it usually doesn't.

VISUAL BRANDING & IDENTITY

A logo isn't a brand. A color isn't either. We build the full visual system, the language a brand speaks across every touchpoint, from first pitch deck to 10th campaign. Built to hold up. Built to grow.

Holoride branding, cyclist wearing holoride helmet and branded jersey

ART & CREATIVE DIRECTION

We act as a creative extension of your team. We provide art and creative direction from concept to execution, elevating the production value of your campaigns, pitches, and branding work.

HIGH-FIDELITY CGI & MOTION

We build images in 3D that don't look like 3D. Hyper-real product renders, architectural visuals, brand films, made with obsessive attention to light, texture and composition. The kind that makes people stop and look twice.

AI GENERATED (MOVING) IMAGERY

We use AI as a proper creative tool, not a shortcut. For exploring directions quickly, generating imagery that couldn't be photographed, or moving a tight brief forward without sacrificing quality.

PHOTOGRAPHY & VIDEO PRODUCTION

When you do need to shoot it, we handle the whole thing. Pre-production to final grade. We've been on enough sets to know what goes wrong — so it usually doesn't.

with and for

selected work