VOLVO Trucks Global - Launch of new engine platform.
Client
Volvo Trucks Global
Agency
BBC
Services
Direction
CGI
Motion design
Year
2026
VOLVO Trucks Global - Launch of new engine platform.
Client
Volvo Trucks Global
Agency
BBC
Services
Direction
CGI
Motion design
Year
2026
VOLVO Trucks Global - Launch of new engine platform.
Client
Volvo Trucks Global
Agency
BBC
Services
Direction
CGI
Motion design
Year
2026
In close collaboration with BBC, we helped develop and produce the global launch campaigns for the new Volvo P33XX engine platform from Volvo Trucks.
Working within the campaign platform ‘Built with purpose’, two distinct phases were created: an awareness campaign introducing the new engine platform and an attract campaign designed to deepen interest through craft and product fascination.
In close collaboration with BBC, we helped develop and produce the global launch campaigns for the new Volvo P33XX engine platform from Volvo Trucks.
Working within the campaign platform ‘Built with purpose’, two distinct phases were created: an awareness campaign introducing the new engine platform and an attract campaign designed to deepen interest through craft and product fascination.
In close collaboration with BBC, we helped develop and produce the global launch campaigns for the new Volvo P33XX engine platform from Volvo Trucks.
Working within the campaign platform ‘Built with purpose’, two distinct phases were created: an awareness campaign introducing the new engine platform and an attract campaign designed to deepen interest through craft and product fascination.
THE ENGINESCAPES
For the awareness phase, we helped to develop a cinematic launch concept built entirely in CGI.
The centrepiece was a full CGI launch film, supported by four high-fidelity campaign visuals. Through detailed 3D modelling and AI-enhanced workflows, the engine became the stage for an unexpected world: engine-scapes.
A Volvo truck drives across surfaces that initially feel geological, but on closer inspection reveal the microscopic structure of metal parts.
BBC's idea of blending vast landscapes with extreme close-ups of the engine was intentional. It mirrors the emotional experience of driving a truck, feeling connected both to the environment you are moving through and to the power of the engine that drives it.
For the awareness phase, we helped to develop a cinematic launch concept built entirely in CGI.
The centrepiece was a full CGI launch film, supported by four high-fidelity campaign visuals. Through detailed 3D modelling and AI-enhanced workflows, the engine became the stage for an unexpected world: engine-scapes.
A Volvo truck drives across surfaces that initially feel geological, but on closer inspection reveal the microscopic structure of metal parts.
BBC's idea of blending vast landscapes with extreme close-ups of the engine was intentional. It mirrors the emotional experience of driving a truck, feeling connected both to the environment you are moving through and to the power of the engine that drives it.
For the awareness phase, we helped to develop a cinematic launch concept built entirely in CGI.
The centrepiece was a full CGI launch film, supported by four high-fidelity campaign visuals. Through detailed 3D modelling and AI-enhanced workflows, the engine became the stage for an unexpected world: engine-scapes.
A Volvo truck drives across surfaces that initially feel geological, but on closer inspection reveal the microscopic structure of metal parts.
BBC's idea of blending vast landscapes with extreme close-ups of the engine was intentional. It mirrors the emotional experience of driving a truck, feeling connected both to the environment you are moving through and to the power of the engine that drives it.
In the film, the truck journeys across these internal terrains, eventually racing through the spinning turbo turbine before the camera exits the engine and reveals the complete powertrain in a dark studio environment.
To reinforce this sensation, BBC and FRHM collaborated with the talented sound artists at Banjo Soundscapes, crafting a sound design that echoes the same balance between environment and machinery. The result is a seamless audiovisual experience where image and sound amplify the same story.
In the film, the truck journeys across these internal terrains, eventually racing through the spinning turbo turbine before the camera exits the engine and reveals the complete powertrain in a dark studio environment.
To reinforce this sensation, BBC and FRHM collaborated with the talented sound artists at Banjo Soundscapes, crafting a sound design that echoes the same balance between environment and machinery. The result is a seamless audiovisual experience where image and sound amplify the same story.
In the film, the truck journeys across these internal terrains, eventually racing through the spinning turbo turbine before the camera exits the engine and reveals the complete powertrain in a dark studio environment.
To reinforce this sensation, BBC and FRHM collaborated with the talented sound artists at Banjo Soundscapes, crafting a sound design that echoes the same balance between environment and machinery. The result is a seamless audiovisual experience where image and sound amplify the same story.
THE ENGINE
For the attract phase, the visual identity evolved into a more product-driven campaign.
The engine itself became the hero, photographed with a sculptural approach. It is illuminated exclusively by the distinctive V-shaped headlights of the next generation Volvo trucks powered by the 13-liter diesel and gas-powered engines, creating a dramatic and unmistakable lighting signature.
To achieve this in real life, the team collaborated with Sugarhouse to shoot the engine in the Volvo studio in Gothenburg. Using only the truck headlights and carefully positioned reflection panels, we recreated the visual concept physically.
For the attract phase, the visual identity evolved into a more product-driven campaign.
The engine itself became the hero, photographed with a sculptural approach. It is illuminated exclusively by the distinctive V-shaped headlights of the next generation Volvo trucks powered by the 13-liter diesel and gas-powered engines, creating a dramatic and unmistakable lighting signature.
To achieve this in real life, the team collaborated with Sugarhouse to shoot the engine in the Volvo studio in Gothenburg. Using only the truck headlights and carefully positioned reflection panels, we recreated the visual concept physically.
For the attract phase, the visual identity evolved into a more product-driven campaign.
The engine itself became the hero, photographed with a sculptural approach. It is illuminated exclusively by the distinctive V-shaped headlights of the next generation Volvo trucks powered by the 13-liter diesel and gas-powered engines, creating a dramatic and unmistakable lighting signature.
To achieve this in real life, the team collaborated with Sugarhouse to shoot the engine in the Volvo studio in Gothenburg. Using only the truck headlights and carefully positioned reflection panels, we recreated the visual concept physically.
The craft behind the images, showing the precision, experimentation and production effort required to bring the campaign to life.
The craft behind the images, showing the precision, experimentation and production effort required to bring the campaign to life.
The craft behind the images, showing the precision, experimentation and production effort required to bring the campaign to life.
THE RESULT
Working closely with the BBC creative team, we combined art direction, CGI production, motion design and real-world photography to deliver a cohesive launch narrative for a highly demanding international brand.
Two campaigns, one platform — Built With Purpose, demonstrating how engineering, storytelling and visual craft can merge into powerful global communication.
Working closely with the BBC creative team, we combined art direction, CGI production, motion design and real-world photography to deliver a cohesive launch narrative for a highly demanding international brand.
Two campaigns, one platform — Built With Purpose, demonstrating how engineering, storytelling and visual craft can merge into powerful global communication.
Working closely with the BBC creative team, we combined art direction, CGI production, motion design and real-world photography to deliver a cohesive launch narrative for a highly demanding international brand.
Two campaigns, one platform — Built With Purpose, demonstrating how engineering, storytelling and visual craft can merge into powerful global communication.
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